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| Customer Reviews |
Average Rating: 
Rating: - Great articles, but disorganized a bit, plus too much Ads.
I am royal reader to Businessweek and Fortune. I love both, but which is better? Fortune is like the fashion magzine in the business world, and Businessweek is more news centric. Fortune always has at least 5 or 6 very interesting featured articles about people, companies, or the economy.They are always insigtful, personal (as if the writer is talking to a friend), well researched, and perfectly structured. These long essays is the core of Fortune, but the rest of the magzine, columes, personal finances and so on, aren't as good. 50% of the magazine seems to be ads, and the contents are not as tightly connected together in a clear manner as the Economist or Businessweek. That's why I think it's like a fashion magzine. On the other hand, Businessweek doesn't have articles as well written, but comes weekly and covers everything important during that week or so, which gives you a complete view of the business world. Both magazines are fasinating to read, so what are you waiting for?
Rating: - Best Money Magazine available.
It seems that the what people wanted in a money magazine in the boom times became distorted. Too often they became either vehicles for 'lifestyle' articles or cheerleaders for a particular sector or investing methodology. Fortune is a welcome standby. It's very corporate (I believe it is a Time/AOL company) but it does not really pull any punches. Solid reporting and a nice breadth of topics make it one of the few magazines I read from start to finish on the day it arrives. Also important is that it's political persuasion is mixed, it is certainly not a mouthpiece for Conservative or Libertarian causes. If you need a personal finance magazine, this is it.
Rating: - Must read to stay on top of the world of business
Fortune is a must-read for anyone who needs to stay on top of the business world. I have been reading Fortune for 4 years and I try to make time to read each edition cover-to-cover. Fortune is the authoritative guide to keeping up to date on the most important events, companies, and people affecting business around the world. It's stories are in-depth, enjoyable, fascinating, and educational. One of my business school professors thought that Fortune articles were often written better than Harvard Business School case studies!
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