Average Rating: 
Rating: - FastRead
FastCompany doesn't offer a smorgasbord of the latest business trends; it doesn't worship the CEO du jour. In fact, it doesn't jump on any of journalism's bandwagons. Instead it reports on the new ideas and inovations that are driving business, society and the Global Village forward. It's content is first-rate, which is only half of any magazine's battle. The other is imaginative writing, and it delivers on this front as well.
Rating: - You can feel the human touch
The very first time I picked this up, it was in the height of the dot-com era and I was a travelling IT consultant at the time flying in a sea of other consultants around the country. I really liked what I did, I brought change to new environments. One day, at an airport, I happened to see this with the headline "Your job is change!"...it looked interesting and I've been hooked on it since. This magazine has a beautiful perspective on life. Not your job, not the new economy, it's about life. It's about how to take your life and filter out what's good about it and build on that quality. Every month, they talk to several individuals in vary varied roles and truly emphasize their subjects personalities as the cause of why they are good at whatever job they do. This is missing from virtually any other business magazine out there. Wired certainly comes close sometimes, but they do their own thing and are very good at it. Fast Company focuses on people's lives in the working world and tries to make you apply the lessons learned to your own life. This may not make much sense and probably isn't consistent with the other reviews about this magazine but look, go to their website and read some articles (they have every one ever written for free online) and decide for yourself. This magazine can make a NY to LA flight "fly" by. It's layout and design may be progressive for some but try to look past that and focus on what this magazine really is about. Your life and how to get more out of it.
Rating: - Fascinating magazine with insightful information
Okay, I admit it. I bought this magazine to get the free bag and free pen. I'm a sucker for freebies. But what I got in the bargain was much more. I absolutely fell in love with the content of this magazine. I like to hear about company owners and the strategies they used to get their companies on the fast track. From brand repositioning to innovative ways to improve service and cut costs, the people Fast Company interviews have tried it all! And their ideas are worth repeating. Fast Company is a never ending source of ideas for me. I'd recommend it to any budding business person as well as established professionals. And for the average reader, for the ideas it presents. I highly recommend a subscription!
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