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Customer Reviews
Average Rating: Rating: - Businessweek rule BusinessWeek has been my favorite magazine for a long time. I also read Fortune and Forbes, but still prefer BW. The best things about it are these: it is well organized, it comes weekly, and it covers a full range of interesting areas. Sometimes Fortune and Businessweek cover the same story, and if you compare them, Fortune usually has the better of the two. But Fortune is so thick, has too much ads in it, and the whole thing is just messy and disorganized. So, even knowing that Fortune will tell me a better story, I still read BW. I try to read the stories in every issue sometimes, though not always having time to do that, my business knowledge has increased by so much. I know lots of companies very well now, and have gained a much better understanding of the economy. In this time full of danger, it is only more important to read magazines like this, so that you can gain a more complete understanding of what is going on in the economy. Forgot to say, the magazine should come every Friday or Monday; it never really does though. And the news value of some of the articles have been lessened by the speed of Internet. Rating: - A great general business mag for keeping up to date I subscribe to most of the major business publications, reading four business/investing magazines and three financial newspapers on a regular basis. I actually find that BusinessWeek is more of a "meat and potatoes" publication that offers me something different than do Forbes and Fortune (both of which I also recommend). It is the best source for keeping on top of the current headline stories in the business world and it offers enough detail to help you understand the issues, but not so much detail that you get lost in it all. I actually see it as the most unbiased of the three, whereas I detect more conservatism in Forbes (big surprise) and liberalism in Fortune. BusinessWeek prides itself on breadth of coverage, including commentary and/or feature stories in every issue that touch on the economy, the markets, international business, technology, and even politics. There are plenty of single paragraph snippets so you can get the main scoop and move on, while some of the feature articles exhibit significant depth. I specifically look forward to the Investor section toward the back, which offers practical articles focused on personal finance. I also find the magazine useful for understanding sectors of the economy that I don't pay much attention to (like steel, autos, or health care). Finally, the frequent book reviews are helpful. So I have no qualms whatsoever about recommending a BW subscription to anyone who has an interest in being generally informed about the world of business. Rating: - The Best Business News Magazine BusinessWeek is a must read for busy execs. It's coverage of business, trade, economic policy, technology, and executive education is particularly good. BusinessWeek's reporters are seasoned and write in a clean and crisp style helpful to busy managers. If you want more opinion pieces or longer feature stories, subscribe to Fortune or Forbes, which are both outstanding in their own right. However, if you are looking for complete coverage of the week's major business news, subscribe to BusinessWeek. My only negative comment is BusinessWeek's relatively limited coverage of the business of health care. Health care is 1/7 of the U.S. economy (and one of the the fastest growing sectors) and I would hope the bulk of issues would have at least one story on it. When it does run health care stories they are consistently solid, particularly those on pharma, biotech, or managed care reform issues.

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