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by: Robert S. Kaplan, David P. Norton

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Customer Reviews
Average Rating: Rating: - Read it--Implemented it--Reaped the Rewards! This is one of those books, you can read and get "aha's" from start to finish. It's not the touchy-feely stuff non-quality believers think when they hear quality and measurements. The authors provide a step by step roadmap that is very well described and visually enhanced with some of the most outstanding charts I've seen. Between the well organized thought and flow of the book--the connections between strategy, tactics, CEO level, worker level, financial, customer, internal business processes, and organizational learning aspects are crystal clear. If you want to change your organization--or just improve what's important in your organization--this one is a must. And, it is not just a balanced measurement program--it leads to a balance management program--with everyone connected. Rating: - The Best Way To Overcome Strategic Communications Stalls Since Peter Drucker first popularized the idea of business strategy, there have been vastly more strategies conceived than there have been strategies successfully implemented. Much attention has been paid to devising better strategies, and little to implementing strategies. The big pay-off is in the implementation, and THE BALANCED SCORECORE hits a home run in showing how to explain what needs to be done to successfully execute strategy. You must have more measures, and different measures than the accounting system provides. You also need to link measures to the key tasks that each person must perform. This book is simply the Rosetta Stone of communicating and managing strategy. THE BALANCED SCORECARD is the beginning of the practical period of maturity in the field of business strategy. Read this book today to enjoy much more prosperity! Rating: - You Must Read !!!!!!!!!!!!!!! Balanced Scorecard is an excellent book for prospective business managers because of some reasons. One of them is that the book clearly indicates the logical relationship between financial objectives and other non-financial objectives for the firms. Secondly, the book presents some very usable tools for translating strategy into action. For this aim, measurement tools for strategy are developed. These two priorities makes the book an important source in the field of strategic planning. In this book, four dimensions of strategy thought are "Financial, Customer, Operations, and Learning and Development". Authors strongly believe that there should be a powerful connection among these four dimensions if organizations are to be successful in an environment in which stiff competition dominates. According to the authors, one of the most important cause of business failures is that some companies make an excess emphasis on financial objectives and so ignore the ways to realize these objectives. How to develop a system which makes an equal emphasis on four dimensions of strategy mentioned above is explained in the book. For managers who do not know but want to learn how to make a plan that will be functional and measurable, this book is a must. The one of the most important contributions of this book is its approach to the Learning Process in strategic planning. According to the authors, strategy creating process is also a learning process and therefore should be exploited. I strongly recommend.

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